I'm Julie, a designer, builder and search strategist. I design logos and build sites, then make sure Google and AI answers can find them.
Each one needed design and search to work together. Scroll to walk through them.
An editorial, image-led redesign for a family-owned luxury architecture and design firm in Beverly Hills.
One landing page system, ten cities. Charter bus searches are local, so the template had to scale without ten copies of the same page.
A new brand system, site redesign and search plan for a vintage photo booth company with a museum of its own.
Sports clubs, school programs and anniversaries. Every one started as a sketch and ended as a vector file the client could use anywhere.
Dublin Bolts · crest
Roseville Premier Storm
Finance Rangers
Sails · High Potential
Girls Bolts
High Potential 50thFinance RangersGirls BoltsSailsDublin BoltsRoseville Premier StormFinance RangersFour directions for a 50th anniversary mark, from a cap on the existing "hp" to an isometric monogram and a campus silhouette. The chosen mark ships in one-color, three-quarter-color and sticker versions.
Palette #684099 · #22144F · #97D0E1 | Typeface: Gilland Regular
A beautiful site nobody finds is a brochure in a drawer. I plan for search from the first wireframe, so you never have to choose between design and discoverability.
Brand-aware sites, from first mockup to launch. Discovery, wireframes, design, build and hand-off.
Technical audits, keyword and content strategy, and local landing page systems that earn traffic.
Making your brand show up, accurately, in AI answers like ChatGPT, Gemini and Perplexity.
Logos, color systems and the one-color, sticker and jersey versions that make them usable in the real world.
I'm a designer, builder and search strategist in the San Francisco Bay Area. By day I lead organic and agentic search at Autodesk, where I've spent more than 12 years making one of the largest sites on the web easier to find. Freelance is where I get to do the whole thing: the logo, the site, and the search strategy that makes it work.
My wife and our two-year-old, Kaia, are my life and my reason why. When I'm not with them, I'm usually mid-DIY project at the house, reimagining a room, or with the people I love.
How I work: collaboratively. My job is to bring your vision to life and make sure you love the result. You'll see every step along the way, and nothing ships until it feels like you.
Tell me a little about your site and what you're hoping to change. I reply within two business days.